In today's digital-first world, customers expect convenience at their fingertips. But here's the game-changing insight: online ordering doesn't just meet customer expectations; it dramatically increases sales while reducing operational costs. The key is choosing the right platform.
Sales Increase: Most restaurants experience 15-30% revenue growth within three months of launching online ordering.
Higher Order Values: Online orders average 20-25% higher than phone orders. Customers browse longer and add extras without feeling rushed.
Expanded Reach: Online ordering captures customers who never call to order—busy professionals, younger demographics, and convenience-focused customers.
Peak Hour Relief: When phone lines are busy and staff overwhelmed, online orders flow in seamlessly.
Yes, online ordering involves fees—but the investment pays dividends:
Reduced Labor Costs: Less time taking phone orders means staff focus on preparation and service.
Fewer Errors: Digital ordering eliminates misheard items and forgotten customizations.
Streamlined Operations: Orders integrate directly with kitchen systems for smooth workflows.
Customer Data: Every order provides insights for better inventory, promotions, and menu decisions.
Platforms like Uber Eats and DoorDash charge crushing fees:
30% Commission: For a $50 order, that's $12.50-17.50 in fees—often more than your profit margin.
Lost Customers: Platforms own customer data and relationships.
Price Pressure: High fees force price increases, making you less competitive.
No Control: Platform changes can impact your business overnight.
Fair Pricing: Modest flat fee per order—whether $20 or $200, same small fee. Predictable costs preserve profit margins.
Customer Ownership: All data belongs to you. Build direct relationships and loyalty programs.
POS Integration: Orders flow directly into Lazygrid POS for unified operations.
Brand Control: Your platform reflects your brand, not a generic marketplace.
For Businesses: Higher profit margins, predictable costs, direct customer relationships, comprehensive insights.
For Customers: Lower prices (no commission markup), consistent experience, direct communication, loyalty benefits.
A café with 100 weekly orders averaging $35:
Third-Party Platforms: $3,500 revenue - $1,050 fees = $2,450 net
Lazygrid: $3,500 revenue - $100-200 fees = $3,300-3,400 net
Difference: $850-950 more profit weekly = $44,000-49,000 annually.
The question isn't whether online ordering boosts sales—it's whether you'll choose a sustainable model or let platforms profit from your success.
Lazygrid offers revenue benefits without crushing commissions. It's designed for businesses wanting sustainable growth while controlling customer relationships and profit margins.
Ready to boost sales while keeping more earnings? Every day without direct online ordering is revenue left on the table.
Contact us today to learn how Lazygrid online ordering can increase your sales, reduce costs, and give you the competitive edge to thrive in today's digital marketplace.
